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Over and Out


Well, we have come to the end of another term of grad school at TROY, but that doesn’t necessarily mean that these posts will stop. I plan on taking a short break to focus on work, but then I will be back!

I have learned so much from this blog over the past few weeks, I have always enjoyed writing but this was a little different than what I am used to. Instead of having to be incredibly formal in every post, I am allowed to write conversationally. It makes talking about what I have learned so much more fun!

Speaking of what I have learned, this class has taught me a lot about media strategies! I have learned about the importance of companies and organizations communicating directly with consumers; transparency is very important today! It is also vital that companies have a solid plan in place in case of crises. Even if there is a one-in-a-million chance that this will happen, it still can and it is important for everyone to be prepared! With crisis communication is it important to have one consistent message, you cannot have employees saying different thing, this will cause distrust from the public.

One of my main takeaways from this course is that media strategy is constantly changing. With the rise of social media and the influx of social media influencers, we will probably see a big change to strategy in the coming years. These companies must be ready for anything that their influencers may do that could reflect badly on the company!

Listening is a skill that more people need to have, because it can make or break a company. If an executive doesn’t listen to those under him, the company will suffer. If the company doesn’t listen to the consumers, it will not succeed.

Overall, I have enjoyed learning about leadership and media strategies, and I hope to continue talking about it on this blog in the future!

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